The main reasons for this are cosmetic: to cover gray or white hair, to change to a color regarded as more fashionable or desirable, or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.

The US Labor Department estimates employment in the United States will increase 20% between 2008–2014, with greatest employment growth from skin care specialists.

Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men. The market is distributed widely across America, with a concentration in the Northeast and Midwest.

Although sales had declined from 2008 highs due to the Great Recession, they remain robust with long term positive forecast. Even though during recessions, consumers tend to be more price conscious, spending continues to increase. With rising per capita incomes across the United States since 2015, beauty salons are booming with the industry generating $56.2 billion in the United States.

Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such as manicures and pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the softening or removal of calluses.